Meet Rafaela: the first American to turn the program into her own company

Every company has an origin story. Ours is short, recent, and walking around the New Haven office every day.

She started where you’d start

Rafaela Martinez joined our network’s first US office in New Haven as a Sales Representative — no marketing background, no sales degree, none of it. Same starting line as everyone else: daily coaching, real conversations, and results that were nobody’s but her own.

The program is real — she’s the proof

You’ll see “clear path to Branch Owner” on our careers page, and it’s fair to wonder whether that’s a poster on a wall or a real thing that happens to real people. Here’s the answer: Rafaela worked through every step — Sales Coach, Team Leader, Assistant Manager — and in May 2025 became the first American to complete the development program and open her own branch.

That branch is Illuminating Marketing.

Same brands, new energy

Illuminating launched working with the same national campaigns the network runs — brands like HelloFresh, Factor and The Modern Milkman — from day one. What’s new is everything else: a young office, founding-team energy, and a ceiling that hasn’t been built yet.

The name isn’t an accident either. Rafaela’s mission — the company’s mission — is to build people to their fullest potential. Lights on.

Why this matters if you’re thinking of applying

Because the person interviewing you isn’t reading from a script about growth — she’s lived the exact path you’d be starting. And because at a branch this new, the people who join now are the ones the next opportunities land on first.

Want the longer version? Read our story, or skip ahead and apply — it takes about two minutes.